quizking101 said: "Ensemble1671017357 said: "Broadway stars don't get any bigger than Audra McDonald today yet Ohio State Murders ticket sales are dismal.
Stars can only do so much. At today's ticket prices, the stories need to have wide appeal and uplifting entertainment value. Too many are focused on a very small subset of theatre goers."
As has been said before, the key is that Audra MUST be singing to sell tickets. With FRANKIE & JOHNNY and now this, she simply cannot generate big ticket sales on her name alone. (And with the latter, she had a more famous costar; here she is the sole ticketseller.) That's a lot of hubris on the part of her agent and the OSM producer Jeffrey Richards.
Nathan Lane is a similar situation. When Nathan is the sole big name in a show, it doesn't sell. When Nathan has other famous people around him (Andrew Garfield, John Goodman & Slattery, Broderick, etc) the outlook is much rosier. So I guess there's a second example of J. Richards hubris this season, unless Photos from Home really surprises...