PipingHotPiccolo said: "ACL2006 said: "ElephantLoveMedley said: "Omg,Ain't No Mo'andKPOPare absolutelyhemorrhaging money."
It's dumbfounding that the producers continue to keep these shows open."
I don't think--and i could be wrong, everyone relax--that the producers of plays like Aint No Mo--without celebrities--are expecting to make $$ off a big Bway house run. OF course they want to, and work to position the production as best as possible, but to their immense credit, i think they are trying to expose as large an audience as possible to art. I applaud their effort.
Re &Juliet: if the show is making more than $1m, and cant turn a profit, at what point can we just look at the producers and call them crazy?"
It is not about turning a profit, it is about how much of a profit. The bigger the weekly profit, the sooner it will return its investment.
if I remember correctly, Jeckyl / Hyde ran for almost 4 years and did not return its investment, because it did not turn enough profit each week. In the 70s, Shenandoah ran 2 1/2 years, a good run in those days, and did not return its investment for the same reason.