This week's grosses really piqued my curiosity, so I wanted to look at how A Strange Loop is doing in terms of concrete sales compared to its predecessors that won Best Musical over the last few years. I decided to take a peek at what grosses looked like in the final performance week for the month of July in the year that each show won Best Musical.
I skipped over Hamilton and Dear Evan Hansen since I don't think they're on the same commercial scale and scope as ASL, and I also overlooked Moulin Rouge! and the weirdness of 2020/2021, for obvious reasons.
So, I decided to look at Hadestown, The Band's Visit, and Fun Home, which I think are all worth comparing to ASL. Here's what I aggregated:
2022 - A Strange Loop | Week ending July 24, 2022
Gross: $748,234
Average ticket: $115.11
Top ticket: $373.00
Capacity: 7,296 / Attendance: 6,500
Capacity Filled: 89.09%
2019 - Hadestown | Week ending July 28, 2019
Gross: $1,344,593
Average ticket: $180.60
Top ticket: $449.00
Capacity: 7,344 / Attendance: 7,445
Capacity Filled: 101.38%
2018 - The Band’s Visit | Week ending July 29, 2018
Gross: $1,057,782
Average ticket: $127.26
Top ticket: $297.00
Capacity: 8,312 / Attendance: 8,312
Capacity Filled: 100.00%
2015 - Fun Home | Week ending July 26, 2015
Gross: $805,369
Average ticket: $131.92
Top ticket: $300.00
Capacity: 5,920 / Attendance: 6,105
Capacity Filled: 103.13%
So, in the last week of July in the year that each show won Best Musical, every Best Musical winner has been in the million-dollar club—with the exceptions of Fun Home and A Strange Loop. However, it's noteworthy that Fun Home still performed to an SRO house (Circle in the Square has 840 seats) at a 103.13% capacity, while A Strange Loop didn't even sell 90% of the 922-seat Lyceum.
Also noteworthy that even though Fun Home had a comparably lower attendance to ASL by nearly 400 people, it still ended up grossing nearly $60k more than ASL in comparison.
Calling this week's numbers "soft" seems very apt to me.
Updated On: 7/26/22 at 02:19 PM