Just as I suspected, the Fisher Theatre is owned by the Ambassador Theater Group, which also runs the touring houses in San Francisco (and is acquiring a number of theaters on Broadway).
This sounds like standard practice for them. They try to charge whatever they think the market will bear, and reduce prices later if they overestimated demand.
They tried to charge a lot for the Into The Woods tour stop, another well-regarded Sondheim revival, in San Francisco, and made a fair amount on premium seats. I am sure they will do the same for Company.
ATG will have an advantage with Company because it’s part of the season subscription package. I guess I may have to plan on seeing this show on a weeknight. In San Francisco, I am guessing ATG will try to charge about $300 or more for good orchestra seats on a weekend. But they won’t fill the large Orpheum in the mezzanine and balcony.
Updated On: 8/6/23 at 11:27 PM