Someone calling it a theme park on steroids is exactly the same impression I had of the show.
Disney has billions of dollars, and when it comes to their putting on a Broadway show, it better have the best costumes, the best sets, the best everything. They have unlimited monetary resources. In addition, they have enough money that if one of their shows doesn't fare as well, it won't impact them all that much. It's not like the character in Shuffle Along who has to sell his grandfather's watch (was it?) to 'keep the show going.'
I am a big Disney fan. Worked for the theme parks for ten years. But even I, as a fan, was a little wary of Disney's grand entrance on to Broadway. It was at a time when Disney was moving into the world of modern commercialization in ways we hadn't seen with the company. Although we Disney purists knew that it might have been necessary to keep an ailing Disney alive, it felt uncomfortable in a way too.
My first thought when i saw Beauty and the Beast in the planning stages for Broadway was, 'Well, Disney is sticking their nose into Broadway now.' My second thought though was they'll do well. Because I knew that, while it might ruffle some theater purist feathers (mine included), it would also bring in the audiences. And they have (with an occasional misfire).
When I saw Aladdin I was more interested in seeing what exactly they did to make it different than the theme park show I saw at Disney's California Adventure, because that was pretty good too….with the carpet flying out over the audience (a la Mary Poppins in the Broadway version of that show).
Did my friend and I enjoy it? Sure. It was lush. It was entertaining. But again, I kept thinking throughout the show, it better be. Disney has unlimited monetary resources, it better look GREAT!
Disney also pretty much has ready made shows in their vast library of movies. With a little adaptation here and there...voila, you've got yourself a Broadway show.
When I'm in New York, I usually lean away from the Disney shows (Aladdin was the exception). I usually opt for the revivals, a little off Broadway, and new musicals. Because I know that any Disney show I see I'll be having that same feeling….'it better be good.' If I had kids, I might be more inclined to go to one of their musicals. And that is an audience that Disney has clearly tapped into.