Reading these comments, it sounds as though, as usual, the book is to blame. This shouldn't be a surprise, because producers have again made the fatal (potentially, in this case) mistake of hiring the source's screenwriter (who has no musical theatre experience at all) to adapt their movie into a stage musical. To whom does this maneuver make sense? it sank Nine To Five, Honeymoon in Vegas, Big Fish, Ghost, Leap of Faith, etc.
Danny Rubin has one successful movie credit to his name (Groundhog Day) and that credit was twenty-four years ago. He has no theatre credits at all. Why would one expect him to create a hit multi-million dollar show? That kind of thinking isn't optimistic, it's just foolish.
Producers, a suggestion - try to hire book writers who know theatre. Movies (need it be said?) aren't the same thing.
Of course, if Groundhog Day winds up a hit, you can disregard this post (until the next movie to stage transfer flops).