Disclaimer: I haven't seen the show
Honeymoon will probably get nominated for something (if the review had any truth in it), but I suspect the 15+ shows opening in the next six weeks will swallow up any air in the room in terms of marketing. Likely Honeymoon will not have the means to keep itself above the noise.
If they make it to nominations, they'll do something similar to 'Bridges of Madison County'. Give it a week or two, watch the advance, and likely close.
What they are doing is risky, but not unprecedented. Gentleman's guide laid low throughout the season last year (albeit in a smaller theatre), picked up the Tony and gained traction. If the producers believe in their product that much and it's worth it for them to make the gamble, then who can fault them for that? (Besides their investors)
EDIT: Grammatical/Spelling Corrections
Updated On: 3/9/15 at 12:20 PM