kadu335 said: "I’ve always felt this one was meant more as vanity project (and an awards vehicle) for everyone involved. I’m sure they all hoped for the best numbers-wise, but being industry veterans, they probably weren’t naive enough to think this had any real shot at becoming a box office hit, especially after In the Heights and West Side Story, both Latino-led musical adaptations, flopped hard, even with way bigger names behind them, more recognizable source material, and major studio backing.
The real mistake, honestly, was going for a theatrical release and putting in the bare minimum effort behind it. They should’ve done what Emilia Pérez did and gone straight to streaming (apparently it was Bill Condon’s decision to stick with theaters, even though streamers were interested). Now it’s got the “flop” tag attached to it, and that’s probably gonna be the final nail in the coffin for its awards chances."
When people first complained about the poster, I thought it was a bit nit-picky (and I liked the image, even if I agreed the font was bland). But really the advertising has been abysmal. I'm guessing there just wasn't the money to do a strong media blitz. The movie probably never had a shot since it's so niche, but even the few ads that have run are bad and misleading. Little else in the way of publicity, either, except for a couple of morning shows and some screening Q & A's, which aren't that great at generating buzz unless they surround an intended blockbuster.
This will probably find a better home on streaming platforms, although I think, flawed as it is, it still needs to be seen on a big screen, as the whole concept revolves around moviegoing (at both screenings, the audience chuckled when Molina said people are supposed to stay silent at the movies).
Updated On: 10/13/25 at 11:52 AM