No, sorry, you are correct - I wasn’t opting for more landlord producing - that is a monopoly we don’t need. But the landlords pick the shows and control the output. I was suggesting more attention on identifying creative that works that also has solid budgets and giving those shows long leads to build their campaigns.
I don't necessarily want to stake my hopes for the future of the industry on landlords self-producing and developing their own work (if landlords are the "they" you're referring to?). Yes that worked for Jacobs & Shoenfeld and Rocco Landesman when they took over at Shubert and Jujamcyn respectively, but those were different times.
I would like to believe this season isa cyclical blip, and that the next few years will be more fruitful. We're in a lead-time moment for a lot of shows.Part of the pipeline issues are that the vast majority of nonprofits in America cannot afford to mount a musical without commercial enhancement money. Which means their role in incubation is different if they are waiting for shows to come to them from producers, and it limits outside-the-box thinking.
I'malso not confident that all these announcedshows will get their money together."
Updated On: 12/22/25 at 03:31 AM
