Both ABC/NBC have fairytale shows that probably wont weather the winter. I'm not sure about this, finebydesign.
According to TVbythenumbers:
Despite facing the tail-end of the NFL playoff game, ABC freshman drama “Once Upon A Time” catapulted over its lead-in at 8:00 p.m. (+4.5 million viewers/+164% in AD18-49) and gained audience through its broadcast to finish a dominant No. 1 against its non-sports-driven competition on NBC and Fox. Sunday’s No. 1 entertainment show in Adults 18-49, ABC’s “Once Upon A Time” (3.7/
beat out the second hour of NBC’s 2-hour “Dateline” by 147% (1.5/4) and Fox’s first-run animated comedies (“The Simpsons”/”The Cleveland Show”) by 68% (2.2/5) from 8:00-9:00 p.m. So, the show came back strong and seems to be gaining in popularity.
If it really takes off, it'd be smart of Disney to fast-track this one to capitalize on the "dark fairytale" theme that seems to be popular.
Knowing how much the company loves synergy...the cross-promotional and merchandise opportunity presented by this is right up their alley.
"I love talking about nothing. It is the only thing I know anything about." - Oscar Wilde