SHUCKED On Broadway - Reviews Thread- Page 3

[Kad]

Posted: 3/9/23 at 12:20pm

ErmengardeStopSniveling said: "Who would you say are the Leads of the musical? Is it Caroline Innerbichler and John Behlmann?"

It’s a bit more of an ensemble show, but Caroline Innerbichler is definitely the lead and she is the one who propels the plot. Behlmann and Andrew Durand are the male co-leads though I could see either or both being submitted for featured. Kevin Cahoon, Alex Newell, Ashley Kelley and Grey Henson are solidly featured roles.  

[Jordan Catalano]

Posted: 3/9/23 at 12:27pm

So happy to have Kevin Cahoon back on Broadway. Very much looking forward to this next week, now. 

[bdn223]

Posted: 3/9/23 at 12:27pm

Can we talk about that they got someone to dress as an ear of corn and run through the audience last night?

[ACL2006]

Posted: 3/9/23 at 12:35pm

bdn223 said: "Can we talk about that they got someone to dress as an ear of corn and run through the audience last night?"

I hope that happens at every performance.

[Kad]

Posted: 3/9/23 at 12:37pm

ACL2006 said: "bdn223 said: "Can we talk about that they got someone to dress as an ear of corn and run through the audience last night?"

I hope that happens at every performance."

 

There were a number of people in the mezz in themed outfits. The PR team is certainly working hard on this. 

 

[Jordan Catalano]

Posted: 3/9/23 at 12:41pm

Their PR team is doing something I haven’t seen in years - actively working hard to make sure people know/talk about and want to see their show. 

Updated On: 3/9/23 at 12:41 PM

[ErmengardeStopSniveling]

Posted: 3/9/23 at 12:46pm

Jordan Catalano said: "Their PR team is doing something I haven’t seen in years - actively working hard to make sure people know/talk about and want to see their show."

All feels like very localized "micro-press" tho (the Times Square stunt when it was announced, the audience plants, etc). An angle is an angle and have to start somewhere with a show like this that's not going to get massive media attention from Day 1. But hopefully word will spread if it's indeed good.

[Kad]

Posted: 3/9/23 at 12:46pm

Yeah, cultivating the air of “what even is this?” is definitely getting people talking. I’ve had more people ask me about it after I posted a pic of the playbill on my IG story than I have for any other show in recent memory. 
 

It’s an extremely effective tactic for an original show with no big names. I’m sure once it opens, the marketing will shift to something more traditional, but for building buzz in previews… it seems like it could be successful. 

[clever2]

Posted: 3/9/23 at 12:57pm

Kad said: "Yeah, cultivating the air of “what even is this?” is definitely getting people talking. I’ve had more people ask me about it after I posted a pic of the playbill on my IG story than I have for any other show in recent memory."

Same here. Once people found out I went, I started getting a lot of texts asking how it is, WHAT it is. It's been a long time since the response has been so intense. Word of mouth might end up being Shucked's best friend.

 

[ErmengardeStopSniveling]

Posted: 3/9/23 at 1:13pm

It's not dissimilar to the campaigns for SOMETHING ROTTEN and URINETOWN –– tho up to now, they haven;t really been telling us what the show is about (beyond the corn element).

[ElephantLoveMedley]

Posted: 3/9/23 at 1:19pm

Another factor at play that I find interesting is that their tickets are priced incredibly reasonably compared to several/most other shows this season. It's yet another element that makes me feel like the entire team is approaching this project in a very real, human, approachable way. I genuinely feel like Shucked is warmly welcoming audiences to their show, and not like this is just another cash grab for some serial producer.

I don't have tickets for this until later this month, but I'm so curious and looking forward to it. I strongly appreciate that they're approaching the Broadway machine in a unique, different manner. I already respect them for it.

[ErmengardeStopSniveling]

Posted: 3/9/23 at 1:38pm

It's a tall order to convince people to spend $80+ on a show that they know nothing about, with nobody "famous" involved. Getting people in in early previews is paramount for increasing WOM (as with Something Rotten, which priced the whole house at $16 for the first 3 previews). The issue then becomes that you have to be able to pivot and increase the average ticket price if you want to succeed, and prove to people that it's indeed a luxury good that deserves their money.

[hollebolle]

Posted: 3/9/23 at 1:59pm

ErmengardeStopSniveling said: "It's not dissimilar to the campaigns for SOMETHING ROTTEN and URINETOWN –– tho up to now, they haven;t really been telling us what the show isabout (beyond the corn element)."

They have, people just haven't been paying attention. This video was posted on Feb. 16 and autoplays on their website homepage. It's also on their social channels. https://www.youtube.com/watch?v=46ZkNp89CNk

This one is from Feb. 7--less detailed, but it sets a foundation: https://www.youtube.com/watch?v=ZLT3YJt9sQ8

[Scarlet Leigh]

Posted: 3/9/23 at 2:30pm

bdn223 said: "Can we talk about that they got someone to dress as an ear of corn and run through the audience last night?"

Soooo that was Brian the BA from tiktok and that was 100% all him. That was ALL him. The PR team just gave their blessing for him to do it.

Really, this PR team deserves a raise with how they are handling the marketing on this. They invited some of the most followed theatre *news* influencers (key difference between the news influencers and the performer influencers in my book) on the tiktok platform to come to a rehearsal and they spoke so highly about it that the buzz for the show is now SO high there. And I've seen first hand that it works. Two of my friends that went last night originally didn't have tickets but both bought them because of that good early word of mouth. And a lot of people said in the comments to those videos that they went out and got tickets at once. And it cost the marketing team NOTHING to have these three people come and then organically talk about what they thought about the show.

So many PR teams on shows struggle to capture that lighting in a bottle that is a good social media presence which is growing more and more important. Engaging with the potential patrons and fans more directly than just plastering their webpages with static ads is the way marketing has been trending for awhile and Shucked is mastering that art very fast. 

[Kad]

Posted: 3/9/23 at 3:03pm

While whether the marketing’s successful is tbd, it certainly is a stark contrast to something like KPop, which just seemed to plop down on Broadway, do the barest minimum and a half-assed social media engagement campaign, and then act shocked and aggrieved that it flopped. 

Updated On: 3/9/23 at 03:03 PM

[Scarlet Leigh]

Posted: 3/9/23 at 3:17pm

Kad said: "While whether the marketing’s successful is tbd, it certainly is a stark contrast to something like KPop, which just seemed to plop down on Broadway, do the barest minimum and a half-assed social media engagement campaign, and then act shocked and aggrieved that it flopped."

Oh VERY much. And as someone that saw Kpop very early in previews the show as BUILT for a platform like tiktok. One of my first reactions walking out was "this needs to start making dance trend videos like YESTERDAY." Which they eventually DID try but by then, the nail was already in the coffin waiting to be hammered in. Shucked on the other hand got ahead of the game before rehearsals even began and has already started to see fruits of that labor.

[schubox]

Posted: 3/9/23 at 3:28pm

Seems to be working. Was on TKTS yesterday and todays show looks basically sold out on TM. Next few days look pretty well sold too 

[jpbran]

Posted: 3/9/23 at 3:35pm

This made the final slot for my late April trip based on these reviews as well as those from a couple of friends who saw the tryout (Utah?). Excited for this one and think it’ll make for a good variety along with Some/Hot, NY NY, Thanksgiving Play and Grey House. 

[schubox]

Posted: 3/9/23 at 4:11pm

Just went by the box office to pick up tickets for Saturday and the guy there said he’d never seen word of mouth work so fast and so well. Said they’d been selling tons of tickets all day 

[Sutton Ross]

Posted: 3/9/23 at 4:26pm

^ I love that so much. As I said a month ago don't sleep on Shucked, it's a special show that wants to be on Broadway, unlike many shows as of late that barely tried to get the word out. 


 

 

 

 

 

Updated On: 3/9/23 at 04:26 PM

[musikman]

Posted: 3/9/23 at 6:15pm

A friend I was supposed to go with tonight is stuck out of the city due to a last minute emergency.  They don’t want the ticket to go to waste, so if anyone wants to claim it, they don’t want to charge anyone for them since it’s last minute.  

Show is at 8pm. Can meet you outside the theatre

 Please DM. 

[phantom1978]

Posted: 3/9/23 at 7:09pm

Can't wait to see it next week!!!

[hak5]

Posted: 3/9/23 at 7:16pm

can someone post a pic(s) of merch, please.

[theaterdrew]

Posted: 3/9/23 at 7:53pm

I saw this in its prior incarnation as Moonshine: The Hee Haw Musical and am very curious to compare the two when I see it in May.  It sounds like it kept some elements but revised the story.  Even that version was wipe your eyes hilarious.

[BroadwayBaby6]

Posted: 3/9/23 at 7:59pm

Is the score good enough to match the book? Robert Horn is incredibly talented but his wonderful book for Tootsie was accompanied by a very middling score. I don't want to see another show when I'm coming out and humming the book.