Ledaero said: "I think Sing Street will actually do much better after this pandemic than it would've done had COVID never happened. First and foremost, the show is mostly about using escapism to cope with problems in life. Not only will there be major relevance in the theme, I anticipate the escapism songs to have a similar effect to what Mamma Mia did after 9/11. People will want positive energy in the theatre, and this show has buckets. And additionally, a bit of depth beyond the escapism to give it substantial weight.
The show will also have had 1-2 years of development since it ran at NYTW. Prior to NYTW, I think the very first workshop was only 8 weeks before first preview? I remember reading something about first workshops being in September 2019 and I remember feeling shocked about its rapid development. I think it explains whymany of us felt that the show at NYTW was messy and not ready for Broadway. But the team has learned a lot, and I have a lot of faith that they'll be able to master the creation of the piece by the time it opens.
They also already have the cast recording on the market, and with the right marketing and publicity they could really use that over the next 1-2 years to gain a lot of traction and fan support. Word of mouth would be quite easy to do on social media with the cast album, and most of the songs won't be changing anyways.
So really, I think Sing Street is in the best position of all new shows for keeping their Broadway trajectory and holding on. I anticipate people flocking in mass crowds to it when this is all over. People will want to see theatre, and people will want to see something fun with a lot of energy. And this is the show."
Like the post-9/11 world, I think B'way will see a small group of new, feel-good shows that gain lots of traction, potentially resulting in lengthy runs. I would say '01 was The Producers, Mamma Mia!, and 42nd Street. I won't be surprised if the post-COVID era is dominated by The Music Man, Company, Six, and Mrs. Doubtfire. I won't count Sing Street out though- this could easily be the kind of show that gains a passionate cult following, and quickly.
“I am furious, but I am sailing.”
Updated On: 8/7/20 at 02:54 PM