A show, which has no star name attached, breaks into a more mainstream audience (and it has, I know people who have no interest in theatre who saw the Vogue article & want to see the show) and is (rightly) lauded and people line up to tear it down. Riedel has always seemed like a bitter little man to me anyway. You can't blame a show for using social media to it's benefit, if Anna wants to put it in Vogue, you don't say no. No one of forcing anyone to read anything about this show, to participate in the lotto madness, to even see the show.
Theatre, musical theatre especially, has needed to expand it's audience and catch a younger age group. People are lining up to see this because of what it is, not because Bradley Cooper or Neil Patrick Harris or Hugh Jackman's name is over the marquee. And in a world of celebrity driven everything, that in itself is an achievement. If this is the show that does it, if it's the gateway show that gets someone to another show, then I'm all for it.
Updated On: 7/23/15 at 03:42 AM