The first iteration of the musical back in 2014 didn’t even have “Wind,” so clearly its inclusion now was an acknowledgment of reality.
But, again, the lack of the movie’s music is not what I think is keeping people from buying tickets. That would be something spread via word of mouth, not generally known ahead of time.
The advertisements make no effort to clearly link the title to the film (or the novel, but I think the novel is a total nonfactor here in terms of appeal) and the key art looks cheap- it all comes together to look like the world’s vaguest tourism poster and not an adaptation of a recognizable property. I also think there was a major overestimation of the title’s appeal to ticketbuyers- it’s always been more of a cult hit and even then, it’s really Midler and the soundtrack carrying the appeal. I don’t think it’s a plug-anybody-in type of property.
Even the blurb on show’s site is a stale pitch: “With an original score by the GRAMMY-winning songwriter of “Stand By Me,” “Hound Dog,” and “Jail House Rock” is not something that is going to get many people in the door.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
Updated On: 4/6/26 at 09:09 AM