dramamama611 said: "Don't we celebrate the success of a film? Or any business that succeeds? Why shouldn't that be celebrated. (Unless I miss your meaning.)"
Yeah, my point was a bit sarcastic, meaning in most other investments, no one jumps for joy at the the news that they won't lose money. But as haterrobics correctly notes, recoupment is the starting point of profitability, which is always a good thing. I wasn't mocking recoupment, and of course, knowing what a small percentage of shows do actually recoup it is cause to celebrate. But if you think of it as buying a stock for $1000, holding it for a year and then selling it for $1000, you wouldn't celebrate. But the difference, of course, is that once you recoup you no longer have money at risk. You could end up with a 10% ROI or, with a smash hit, many multiples of your original investment.
CZJ at opening night party for A Little Night Music, Dec 13, 2009.