I thought the article was well thought out, even if the reference 'doomed' was melodramatic conceptually. Even there, however, one thing he referred to was the number small non-profits that may be doomed. I agree with him on the one hand, but on the other hand I imagine that new companies will emerge over time, after a vaccine is widely distributed.
The real issue is whether sufficient numbers of people will come out after the theaters reopen. Pigeon Forge, Tennessee is one thing. (I would bet money that the large majority of their audiences are Trumpsters, which shows a prejudice of mine, I admit). Broadway is another matter. Cramped theaters, cramped rest rooms, chaos getting into the theatre and even mores upon exiting. Getting to the theatre is another thing.
Until they have been vaccinated, how many regular (not the type who see X shows week) theatergoers are really going to venture into the broadway area, particularly if they are coming from NJ or Westchester of Connecticut. Re the latter, first, they have to deal with the stress of getting there. If they drive in, they have to give their car to parking attendant; Then they have to decide whether they are going to eat in a restaurant or not. If not, do you subtract some number of potential attendees, who always 'make a night of it', and are not going to go through the hassle just to see a show). I think these are real issues and will severely limit theatre attendance until people are vaccinated. (And I didn't mention the possibility of having to wear a mask, which will severly negatively impact enjoyment levels for many people.
I have been going to the theatre for 55 years; for close to 2 decades, I saw virtually every show that opened. That has only stopped because I do not live in the NY area any more. But I still see probably 12 - 18 shows a year in NYC (depends on # of trips), another 15 - 18 performances in Florida, and usually 3 - 4 when in Mass. I normally see another 20 - 30 movies a year in a theatre. I do not anticipate attending any sort of theatre event until I am vaccinated OR we learn some new information that changes the big picture, which I doubt will happen (and I don't trust anything I hear from the Trump administration).
I suspect there are a lot of people like me out there, i.e., people who attend the theatre a lot who are not going to risk their health (or life) to see a show. Maybe not long-term doom, but interim term doom is reasonable to expect. Honestly, as this goes along and I read more and more, I am beginning to think that Broadway will not reopen this year, which saddens me to no end, but I dont see an alternative pre-vaccine.