Turns out the producers would rather let a couple hundred seats each night go unsold than offer rush into the afternoon. They tried to upsell me to a $59 rear mezzanine price, but it was cheaper at TKTS to sit closer.
The show itself, especially Arielle, remains great, but the transfer to Broadway is just not working. The mezzanine last night was nearly a third empty, and people were talking, on their phones, and leaving their seats constantly. The experience is so disconnected from the floor, even with the ugly projection panels trying to "immerse" you. For as expensive as it clearly was to build, it comes off cheap to me.
They need to figure out a financial model that lets them only sell the front mezzanine and floor/side floor. Or, they should have done what Great Comet did and work overtime to extend the action of the show into the mezzanine.