VintageSnarker said: "Dirty Rotten Scoundrel said: "As others have mentioned - why have they not been all over TikTok? I just checked their account - they’ve got maybe ten videos and just shy of 2500 followers. Just as an example, BTS (who, granted, are one of the biggest bands in the world), have 54 million followers on TikTok - and I am sure some of those 54 million followers are in the NYC area. There’s an audience there. They don’t seem to be making an effort to find it - and I am wondering if that tells us all we need to know, which is that they’re planning on it closing and don’t want to invest the money to market it."
How much can it possibly cost to film TikToks, even if you pay the cast for their time? It's a minor point since I don't think they're doing enough to market the show, but I wonder if SEO is hurting them.
"
Or, more specifically, do the producers (or the marketing agency) even know what SEO is? I've found that internet marketing for major/NYC productions can be very hit-or-miss. And while I understand that a serious agency isn't going to be totally incompetent when it comes to digital advertising, what the producers want, or believe to be important, can be outdated to what really matters.