PaigeTurner2 said: "It seems they're changing the company they've been using for social media marketing (the company made a brief post on Instagram today about "amicably" parting ways with MHE), so perhaps theproducers aretrying a different route to get things going."
Which company is out, Situation Interactive or Super Awesome Friends?
Changing agencies is an immediate sign of leadership trouble on a Broadway musical. The agencies are at the mercy of the producer and it’s all a matter of top-down leadership.
Other shows that changed agencies when sales weren’t going well: Bad Cinderella, Honeymoon in Vegas, Bridges of Madison County, Finding Neverland…drawing a blank on others, but it’s happened on other flops, and it never turns sales around.
The Broadway equivalent of rearranging deck chairs on the Titanic.
Updated On: 11/16/24 at 10:46 AM