degrassifan said: "Cinderella was successful without a big name playing the title role. Same with The Jungle Book. The film's title should be enough to make people want to watch. I guess Disney just really wanted Emma in something of theirs because she turned down Cinderella (which I'm glad she did. Lily James was amazing!).
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While this is correct, they still marketed it (sort of) around the Downton/GoT fandom. Basically that movie was filled with those peeps, plus Cate and Helena. Then get the little girls in with Frozen Fever (which is STILL the dumbest thing) and there you go. I do agree though, overall Cinderella was fine without the global blockbusting A listers, so I just don't understand why the need for them with this. Cinderella while a loved Disney property for sure, B and the B is much more beloved these days for many reason, some explainable, some not. This one would still have gotten more audiences and therefore more money would have been made regardless of who was cast because it's f-in BEAUTY AND THE BEAST. The only real risk Cinderella had was merely being Cinderella and being the millionth version of it in a world that is oversaturated with who knows how many incarnations of the worlds most well known fairytale.
I would say B and the B was risky but for different reasons. It would have made money either way, but it was the artistic risk of Disney redoing what is arguable considered their most loved movie because it's just that good. We all know is pretty damn perfect. It's one of those things that can either go really well or fail miserably, theres almost no in between.
Updated On: 1/21/17 at 10:23 AM