poisonivy2 said: "It mightbe Scott Rudin's hang-up about releasing production shots. I remember how Hello Dolly! they released like a total of 3 or 4 production photos."
It's definitely a Scott Rudin "thing", but it doesn't seem like there's any rhyme or reason for the productions that have this photo cover + non-logo font. Skylight, View from the Bridge, Humans, Blackbird, Crucible, Front Page, and Glass Menagerie had covers like this. But then Dolly, Doll's House, 1984, and Shuffle Along used their regular color logos.