I don’t really think Broadway has felt his loss, tbh. Between Seaview, ATG, Wagner & Johnson, Jamie Lloyd, and others, there’s no shortage of interesting plays being done on Broadway. Some of them are even making money.
I assume Barry Diller will bankroll all these? No investors should expect to see a dime off a Laurie Metcalf production, talented as she is.
His return to theatre felt inevitable. It’s his life.
His method of producing and promoting shows will have to change. He will need to lean into digital in a way that he rolled his eyes at before. Static print & programmatic display ads won’t help. Audience behavior has changed a lot since 2019.
Updated On: 3/28/25 at 09:51 AM