Well, it certainly appears to be more more a case that critical reviews mean less to the box office then early word of mouth. If that trend increases, it will be interesting to see what tactics producers try in order to use the preview process to their advantage when it comes to influencing social media word of mouth. This is something the movie studios are hyper aware of, because in that industry, opening day word-of-mouth often makes or breaks the theatrical life of a film.
I feel like the producers of American Psycho are, for example, smart in offering some substantial discounts during previews to try to lure younger audiences. And I do think when people pay less money for tickets, they are more lax in their expectations and often more gregarious in their praise. Getting that praise for a new show is important!
Updated On: 3/16/16 at 05:18 PM