The most damning thing about this show's abysmal advertising campaign is that I (a person who keeps tabs on almost all Broadway shows) only learned tonight via reviews that the show is:
- a musical comedy
- set in the 80s
- antics involving a cardboard factory
- featuring a himbo in a towel
Of course, a person could learn that with just a few minutes of reading, but most potential buyers won't give them that sort of time.
The entire press and advertising campaign so far has been so earnest, with avuncular Huey Lewis as the show's mouthpiece.
The campaign has told us absolutely nothing about the show except that it features Huey Lewis songs. If this show had a campaign even half as great as SHUCKED, they would have increased grosses by 50% so far. Not that SHUCKED's campaign led to Bway recoupment, but it had a much better start than this...
Updated On: 4/23/24 at 01:13 AM