ErmengardeStopSniveling said: "The most damning thing about this show's abysmaladvertising campaign is that I (a person who keeps tabs on almost all Broadway shows) only learned tonight via reviews that the show is:
- a musical comedy
- set in the 80s
- antics involvinga cardboard factory
- featuring a himbo in a towel
Of course, a person could learn that with just a few minutes of reading, but most potential buyers won't give them that sort of time.
The entire press and advertising campaign so far has been so earnest, with avuncular Huey Lewis as the show's mouthpiece."
Agreed. I saw the matinee today and absolutely loved it, but Lewis is the wrong focal point for the marketing campaign. That strategy didn't work for the Britney Spears jukebox musical, and Spears is considerably more popular than Lewis.
This show is a musical comedy set in the 1980s, about two extremely likable, attractive people falling in love. This is for fans of The Wedding Singer more than anything.
I also think for all the intentionally dumb jokes, the show has a lot of intelligent things to say about choosing a career in the arts vs. career security, making sacrifices for relationships, and how people can't have it all and need to make hard choices to be happy.
But that doesn't matter from a marketing perspective. Corey Cott and McKenzie Kurtz should be front and center in joint interviews selling this as a 1980s romantic comedy. And for sure that should include an appearance on The Drew Barrymore Show.