WGA strike impact on the 2023 Tonys — Page 11

ErmengardeStopSniveling said: "B212323 said: "This is squarely on the Broadway League for not getting ahead of this - they did not even try to negotiate with the WGA before the strike was called. It's mind blowing to me that they didn't write material before the strike deadline and just slot in the nominee names. Unfortunately if the Tonys don't air in a timely manner most likely several new shows will close by Labor Day. How they didn't see this was going to be an issue?!"

You seem to be misinformed:

– The League claims the ceremony was pre-written ahead of the strike beginning (meaning, ahead of the noms being announced). Slotting in names is the same as writing the ceremony from scratch with "scabs" or non-union writers. And without cooperation of the WGA, there's going to be inevitable picketing, backlash, a host dropping out, etc.

– The job of a strike is to disrupt.The League's hands were tied and the WGA likely wasn't interested in entertaining convos about compromise ahead of the strike –– just as they weren't interested in making a deal this early in the strike.

– It seems pretty clear the Tonys will happen June 11, televised or not (as a news conference or something else). Shows struggling at the B.O. that don't win would be LUCKY to last til Labor Day. If you're bleeding money, cut your losses as soon as you don't see a bump.

– There has been much talk about "the industry" as a whole being negatively impacted here. But as we know, the Tonys really only benefit a couple of shows a year. The benefits for all others are negligible or nill, and they may incur MORE costs than they'd ever recoup by doing a musical number on a fictional live telecast."

I think your last point is entirely wrong. The awards impact the industry in a monumental way not just what we see on screen but employing so many people from stagehands to dressers to seat fillers to private car drivers, etc. It's a big deal. And the impact will be felt without a telecast. 

Am I the only one thinking this is critical time the Tony Awards Management committee, broadway league, and ATW should be using to beef up the Tony Awards website/YouTube streaming channel? The second attempt to see if WGA will not picket the ceremony is a waste of time in the critical month between nominations and awards.

You got your answer Friday to no longer rely on a live network telecast this year. So change your plans to debut a pre-taped event on the Tony YouTube channel on June 11 that looks a lot like what the MTV awards did. Combine pre-taped performances from each show with the announcement of nominees and winners from each category. No host, no presenters, no in between written bits, just the segments highlighting each show and the awards.

As far as ratings go, we’ve discussed here that viewers of the regular CBS Tony telecast are not “passive viewers” in other words, viewers who just see that the Tonys are on and think ok fine I’ll put it on and see if I like it. It is u fortunately very niche and caters to “intentional viewers” - fans that already follow theatre and make it appointment viewing. So I bet the viewing numbers for a pre taped YouTube special would be pretty similar to the telecast as long as they make it easy to find online. (That’s where this crucial time and money comes in).

Put me in the camp of the blame falls on AMPTP and now the broadway league and ATW for fumbling this opportunity to pivot and adapt. This unfortunately makes the burden fall on how deep the pockets of each show are to individually put more money in their own press and marketing.

Lord knows if this happened when Finding Neverland had opened, it’s producer would push a “No Tonys? No problem!” marketing strategy and invest in longer, better quality b-roll footage that gets more exposure than the telecast ever could.

Really not sure why they think the answer is going to change between now and when they asked several days ago, especially with WGA picketing the CBS/Paramount UPFRONTS this week in NYC it would be a real mixed message 

Yeah, while a lot of people are responsible for this, the situation is what it is. The WGA picketing an awards show that doesn't cover their medium and in turn costing hundreds if not thousands of employees of Broadway shows their jobs from closing early over the lack of exposure would be on them. It's one thing to stop the MTV Movie and TV Awards from moving forward given they cover film and television projects that make the AMPTP companies profits, but this is not that situation.

And yes, of course, Broadway shouldn't have to be reliant on the Tony Awards so much, but again, it is what it is. It is the single biggest national (and even international) opportunity for these shows and performers to get significant attention outside of the metro-NY area. There is no pivoting from that at this point. 

I say all of this as someone who has been very supportive of the WGA throughout all of the negotiations and until this poor error in judgment to not only deny the waiver but also to choose to picket was made. There are a number of other people (including several WGA member friends) I've spoken with in the last few days who agree, this is the biggest mistake the WGA has made so far and could cost them some real support in the industry. The appeal is their chance to do the right thing and gain it back, but from what I've been hearing the chances of that succeeding are slim to none so get ready for 5 shows to close before the end of the month.  

Updated On: 5/15/23 at 06:53 PM

EDSOSLO858 said: "My money’s onKimberly Akimbo,Shucked,Some Like It Hot,Life of Pi, andNew York, New Yorkallclosing within these next 2-3 weeks.

"

Mr. Doom and Gloom is back. If I recall, you thought live theater might never return during the COVID shutdown. So I'll take your prediction with a grain (or cup full) of salt.

None of those shows are closing in the next 2-3 weeks. 2-3 months maybe for some of them. Not weeks.

Updated On: 5/15/23 at 09:54 PM

Dusoleilcanwhistle said: "Breaking News: WGA will not grant the waiver but now will not picket the awards after the Tonys promised some specific changes. Miraculous.

Article here"

Wow! I knew some type of deal was possible. Glad the WGA and Tonys are working together.

Dusoleilcanwhistle said: "Yeah, while a lot of people are responsible for this, the situation is what it is. The WGA picketing an awards show that doesn't cover their medium and in turn costing hundreds if not thousands of employees of Broadway shows their jobs from closing early over the lack of exposure would be on them. It's one thing to stop the MTV Movie and TV Awards from moving forward given they cover film and television projects that make the AMPTP companies profits, but this is not that situation.

And yes, of course, Broadway shouldn't have to be reliant on the Tony Awards so much, but again, it is what it is. It is the single biggest national (and even international) opportunity for these shows and performers to get significant attention outside of the metro-NY area. There is no pivoting from that at this point.

I say all of this as someone who has been very supportive of the WGA throughout all of the negotiations and until this poor error in judgment to not only deny the waiver but also to choose to picket was made. There are a number of other people (including several WGA member friends) I've spoken with in the last few days who agree, this is the biggest mistake the WGA has made so far and could cost them some real support in the industry. The appeal is their chance to do the right thing and gain it back, but from what I've been hearing the chances of that succeeding are slim to none so get ready for 5 shows to close before the end of the month."

How have you "supported" the WGA? Seems like you have a lot of opinions for someone who doesn't know what they're talking about. 

EDSOSLO858 said: "My money’s onKimberly Akimbo,Shucked,Some Like It Hot,Life of Pi, andNew York, New Yorkallclosing within these next 2-3 weeks.


Just.  Stop.

 

 

So the telecast is going on after all in some form, and still pretty early in the strike too.

Good, I guess…? I could do without all the banter, and honestly, if Ariana decides to stay on board, I’d be fine without an opening number (I wasn’t a fan of last year’s song).

Will this truly make any difference though for the struggling shows? I guess we’ll have to see.

sppunk said: "Shocked WGA is allowing the union busters to air this."

Without getting into the substance of the fight, I said very early on, and still believe, that the WGA will actually benefit from what they have now agreed to, because it will not be the same and in being what it will be the union's central point (i.e., the primacy of writing) will be made vividly. If you look back at what happened the last time with the gradual return of late night (not counting Letterman who was sui generis) what was permitted did NOT include unscripted monologues (and Leno got in trouble because he cheated). 

"Broadway's still hurting..." is a common refrain I've seen here.

And yet, despite the many opportunities in the last 3+ years for innovation, pivoting, and learning, Broadway leaders have decided to opt for business as usual, as quickly as possible. The League is still led by Charlotte "Of course I know what a swing is" St. Martin, the same few press shops handle all the shows and are still led by the same people, and the same big theater owners still operate as a cartel.

Broadway will continue to hurt with this sort of leadership.

 

Updated On: 5/15/23 at 11:03 PM

HogansHero said: "JohnyBroadway said: "Some associated with the industry are reporting that a script was already complete."

It could not have been complete (unless you think that both the nominations and the winners are rigged LOL). I am confident it will not be used this year. It will be just as "complete" for the 2024 Tonys, so maybe all is not lost."

If they were smart, they would've ensured the couple of days between the nominations being announced and the strike being called were spent writing up something minimal and usable for a broadcast.

 

Updated On: 5/15/23 at 11:10 PM