Broadway Star Joined: 5/26/07
https://www.broadwayworld.com/article/2010_Tony_Awards_Poster_Art_Revealed_20100426
Discuss.
Updated On: 4/26/10 at 09:59 AM
Leading Actor Joined: 7/12/07
Broadway Star Joined: 5/26/07
The clothing is what really kills me. They couldn't just use silhouettes? Or have each person wearing a signature costume from different landmark productions?
It is just so... pedestrian.
Fail
Because that would get people to watch the show...
~Steven
I don't hate it, but it does seem lazy. What made the designers think THAT was a relevant idea? The costumes are random...I just don't get it.
Broadway Legend Joined: 9/30/08
Broadway Legend Joined: 11/23/05
For once, I have to agree with y'all. Eww.
This reminds me of something a high school student would draw in an art class.
I am a minimalist and monochromatic fan, but...this misses the mark on less is more.
Yuck.
It's not even a good concept. Why would black and white be a good idea on an award show poster that is intended to CATCH attention? You hang that up and no one will respond to it.
Is that a high school flyer for a glee club concert?
I am agog by the sheer ugliness of this poster.
It not only doesn't make me make me want to watch the broadcast, it actually makes me not want to watch it.
But when you think about it, I suppose it does capture the spirit of this mundane and boring season.
Featured Actor Joined: 1/12/08
Does anyone else agree the text on the bottom of the poster is slightly redeeming? I think it looks cool, but the actual title - "Tony Awards"...No.
Reminds me of that nightclub scene in CONNIE & CARLA when everyone suddenly stands up, arms outstretched, singing "Don't Cry For Me Argentina."
That poster might have been appropriate for the Tony Awards broadcast in 1976. Not so much for 2010.
Broadway Star Joined: 4/7/08
I feel like they hired a thirteen year old girl who barely knows how to use Photoshop to design this.
Broadway Legend Joined: 10/10/08
THE 2010 TONY AWARDS LOGO: A GAY FANTASIA ON NATIONAL THEMES
by Tony Kushner
BOSS AT AMERICAN THEATRE WING: So Jim, we're releasing the new Tonys logo in about an hour for the press, can you email me the finished .jpeg real quick?
JIM: Yeah, no problem.
Inner monologue: Crap, I got nothing. What the hell am I gonna do?
Slowly but surely, Jim crosses to his computer and types "theatre" into his Microsoft Office Clip Art Search. He smiles.
JIM: Bingo.
I am agog by the sheer ugliness of this poster.
Amen!
Now THIS will draw viewers
PERHAPS their angle is that during the broadcast, this image as it appears during the ceremony will suddenly receive "light" and the actors on the image are revealed in full color -- showing the contrast from the plain black & white to full-blast stage lights. This is the ONLY way I can see this concept being of any worth. Still, even if that's the case -- THIS IS NOT AN EYE-CATCHING POSTER! It will get lost with all the other low-budget event posters going on in New York where they get any schmuck to use Microsoft Word and clipart.
Give me 15 minutes & I could come up with something better than this.
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