Caring about their thoughts and speculating on what the Tonys can do about it can co-exist.
Unlike most award shows, the Tonys honor - and most importantly publicize - productions that usually still ongoing, so I do think it's a unique situation where producers have to decide how to campaign, which would only get complicated if their leads or featured performers are pitted against each other. (Imagine Katrina Lenk and Tony Shalhoub having to compete not only against other shows, but themselves?) And if producers think they might cancel each other out, would they even bother spending money campaigning?
I don't think the answer is less awards, but some way to honor an additional category.
"Hey little girls, look at all the men in shiny shirts and no wives!" - Jackie Hoffman, Xanadu, 19 Feb 2008