itsjustmejonhotmailcom said: "ArtMan said: "I could see your point if the new redemption was for new inventory with newer shows included. But these are the same magnets, Cats, Waitress....that has been part of their selection, for the lower points, for at least one year. These magnets were not in demand ayear ago at 900 points. What makes them so in demand now to raise to 1700 points?"
You could say the same thing about a flight: last year the exact same flight required fewer points to redeem. Unless you have access to Audience Rewards data you have no idea what the demand is. Maybe there is natural demand cause we're all stuck at home and ordering more stuff. Maybe they created demand by sending out lots of emails encouraging people to cash in points (points ar a liability they have to keep on their books, it's in their best interest to get people to use them.) Maybe they are running low on supplies and decided to up the points needed to be able to keep stuff in stock. Who knows. But I very much doubt it was a greed. More like normal managing of the business."
Your flight analogy doesn't "fly". Any given flight fluctuates in dollars and points needed on a daily basis. You can purchase a flight in the morning and I can easily purchase the same flight, in the evening, for a cheaper price with dollars or points. Or the reverse. Everyone knows on a plane everyone payed a different price. Audience Rewards points doesn't work like that. Anyways, I NEVER stated it was for greed.
Updated On: 9/24/20 at 09:42 AM
