Broadway Flash said: "What on Earth does Sonia Friedman have to do with Gatsby? I think she’s a bad producer cause of Funny Girl and this lackluster production of The wiz and other things she’s done. Let’s hope she doesn’t bring over Dreamgirls cause that will also be terrible."
sigh. Not sure why I'm even bothering to engage but you are truly on a roll lately...
Sonia turned Funny Girl into a box office smash, making the tough personal call to axe the original lead, landed a much-lauded replacement, and successfully navigated potentially deadly discourse. In the end, she turned a flop into a sold out hit. How is that not great producing?
Sonia is also not a producer on the current revival of The Wiz.
Because Sonia knows how to produce Broadway hits that make tons of money and return money to investors (ie: Merrily, Leopoldstadt, Harry Potter, etc) she also has the ability to use her earnings, and her clout with investors, to bring much riskier projects to Broadway. This season she has Stereophonic, Patriots, and Lempicka, all of which would have gotten a firm NO from some other producers. Thank god we have someone who can champion challenging, wildly ambitious work (especially plays) in what is an incredibly brutal commercial landscape.