Posted: 2/22/23 at 3:53am
OMG that Swedish Sweeney Todd looks like the Terry Gilliam UK production of INTO THE WOODS lol.
Honestly, I think we need to calm down RE: Ticket sales right now. Kimberly Akimbo had almost 0 advance (one of the worst I think we've seen in YEARS), with barely any tickets sold by the first preview and REALLY turned it around quickly. I think in general I get a sense that people buy tickets closer to curtain now than the past. However, even so I guarantee you that this Sweeney Todd revival has a much stronger advance than shows I used to follow closely like the 2011 Follies, War Paint, Bernadette in Dolly, recent Company etc. (I recognise most weren't really hits but still LOL). Even FUNNY GIRL with Lea Michele does not really sell out much a month in advance yet by curtain most of the tickets are gone at a reasonable price.
I guarantee you the trend of Sondheim and other prestige shows starting strong and tapering off after a couple months is not usually because they have sold so many seats in advance of the first preview, like Sweeney Todd has done.
There are so many reasons this show could succeed and levers that could be pulled throughout the course of the run to appeal to various demographics: Josh Groban's name and should be easier to get name replacements with a property like this, title recognition of the show, some supporting names, amazing quality material that will hopefully get good word of mouth, Tonys, reviews, marketing of Hamilton Director etc.
I am not as worried for Sweeney as I am for Parade, which has only really well sold days in advance, not weeks.
Updated On: 2/22/23 at 03:53 AM