bear88 said: "I'm as eager as anyone to see it, even if I was more excited about seeing the musical in a theater, but I'm curious about the business angle (and a few other things).
- Disney paid a lot of money for the rights to Hamilton, and there's no way the company will be ableto make a profit on its investment with new Disney+ subscriptions. I was never sure how well it would do as a theatrical release, but now we'll never know what how much money a professionally shot megahit musical with crossover appeal could do as a film. I'm a bit bummed we'll never find out.
- That said, I understand the logic of releasing it on the Fourth of July weekend. Disney acquired an asset that has unique value to the company at this time - a critically-acclaimed musical, filmed almost four years ago, just sitting around when people are eager for something new to watch (or in the case of people who have seen it, to see in a different format). Hamilton's value now is almost certainly higher for Disney now than it would have been next year as a theatrical release that might not have made big money.
- There weren't many questions answered. While I assume Hamilton won't come and go quickly on Disney+, it raises questions about whether it will be available to purchase, in a theater (ever), et cetera. Yes, I guess we'll be getting the muted version on Disney+, which is annoying.
While $75 million is a lot of money and certainly Disney won’t make back its investment as quickly as the original planned 2021 theatrical release, it’s still cheaper to put Hamilton on Disney+ versus the $200-300 million production budget films (Mulan, Black Widow) that Disney makes that would typically earn $1 billion at the worldwide box office. Plus, it now makes its 2021 release slot available for another film.
Given it’s popularity, hopefully Disney releases it on Blu-ray and VOD with bonus features. This would likely be Disney’s route in markets without Disney+, although Disney could also license it to a third party where Disney+ doesn’t exist.
The early debut on Disney+ should allow the original cast, crew, and producers some small but nice residuals.