I do have a question. If anyone can answer, I would appreciate it. Who decides how much a show is discounted and when? Do they look at same day sales or is it done way in advance? I read somewhere that there were 400 available seats for one of the performances last week and same day sales brought attendance to capacity or close to a sell-out. Isn't there a danger of people expecting deep discounting all the time and waiting to buy their tickets? Thanks for any explanation!
While I can't answer your first question 100%, my guess is that it is a weekly thing. They set the percentage for the week, and see what happens. Taye is facing stiff competition from Fun Home and Hamilton, I think. People are waiting to see if they can win those lotteries and then, if they lose, going to see what they can get cheap. Even lotteries haven't been full for shows other than Hamilton.
There is a danger of people expecting discounts, but there is also a danger of not selling seats. I think it is interesting that Darren and Taye seem to have opposite problems - Darren couldn't fill the house, but people would pay standard prices for tickets and Taye fills the house, but people aren't paying for tickets. Darren's attendance went up significantly as he went (whether those were TKTS tickets or regular IDK), so I'm hoping the same for Taye - except I'm hoping those people will pay.