Mike Costa said: "Curious Disney would release the characters and the Sherman Brothers songs without a class ABroadway production. Anyone know why that happened?
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As I said in my earlier post, they have done this a few times already with some of their other properties, namely Hercules and Pinocchio. I had an opportunity to speak with someone closely involved with the PublicWorks production of Hercules, and I asked them what led to the production being approved. They said that Lear DeBessonet, the director, approached Disney with the idea, and Disney approved it because they had no plans to turn the movie into a musical on their own terms. It so happens that the Public Works production has inspired them to continue developing it, but that wasn't the case before. I'm guessing it's the same thing here - Winnie the Pooh is a property that wouldn't be very well-suited for a big Broadway run. It makes more sense in a smaller, more traditional TYA setting, and that isn't really Disney's market when it comes to Broadway shows. They attract families, but they do so with big-budget spectacle aimed at all ages.
So they probably never bothered to try to develop Winnie the Pooh into a stage musical, and had no plans to do so. So I'm guessing Rockefeller came along with the idea, and Disney gave it the green light. I'm sure there are some rigid terms and conditions, which might even give Disney the rights to the stage adaptation after the initial Off-Broadway run has finished. But they had no real reason to say no to Rockefeller.