I think SMASH falls into the "cult IP" category of adaptation. In other words IP that probably didn't perform particularly well financially or even necessarily critically in its original form but found a small and strong following (or high level of infamy). Examples include Hairspray (tiny off-beat movie most people don't know), Little Shop of Horrors (on many "worst movie ever" lists), The Producers (mixed reviews, poor BO performance), Kinky Boots (little indie, middling reviews) and Once (tiny movie that was by far the most successful of all these films with a BO gross of $21 million from a budget of $150k and an Academy Award for best song).
SMASH was the first time I ever heard the concept of "hate watching" something. I can't imagine that the cult fandom will be enough sustain the show longterm, BUT hopefully it will draw a strong wave of initial audiences and gain some traction and good will. Maybe most importantly, it sounds like the creative team has done a large-scale reinterpretation of the source material, which was definitely needed. If it's really fun and funny, it could hit. Done right, backstage stories are evergreen.
Updated On: 10/23/24 at 02:27 PM