This thread has so many side comments to the topic so here's mine.
As mentioned elsewhere, in Australia we don't get the variety of ticket prices like America-the theatre lists the prices ,usually with pensioner concession and that's it, and cheaper for matinee.
There's no waiting for your rush/ lottery/half tix[sometime], student[sometime].
So decision is purely based on whether this is what you want to see-not price-except for buying a ticket in the 'cheap seats'.
You make the decision factoring in price, music, hype, appeal, advertising, personality, snob appeal, story-whatever.
It's not a disturbing trend just a personal choice, and people chose NOT to see Honeymoon.