Kad said: "Presales are really only a good indicator for films with really enthusiastic and large built-in fanbases (Marvel films, Star Wars, etc). West Side Story isn't that."
Not to mention WSS will likely skew older, and those crowds probably don't care about pre-sales. Besides, it's not like anyone has to worry about spoilers with this one.
rattleNwoolypenguin said: "This is gonna sound so eyerolly basic but I think they would have guaranteed box office if they actually had decided to release this on Thanksgiving or Christmas Day."
The original release date was December 18, 2020. Who can remember that far back, but there could have been another major release on Christmas that they were trying to avoid. I think it's actually smart to release a week earlier this year, or else they'd be lost in the Spider-Man wake.
"Hey little girls, look at all the men in shiny shirts and no wives!" - Jackie Hoffman, Xanadu, 19 Feb 2008