I find this situation fascinating. An Olivier Award Best Musical getting completely dismissed by The New York Times (and a few others) but also some raves from some solid critics. If we were in the era of Frank Rich, the show would be dead. But in a social media age there might be enough to warrant a move...Still, this season is really stacked and getting the attention they need will be a challenge, and the narrative will be about the show succeeding against The Times, not the show itself. If you're a theater owner, why would you think this would be a hit, or even run? They could wait and do more work on the show, but it's one of those shows you either get it or you don't, so that would seem pointless. It's baked. So, what do you do?