The producers made a calculation that they needed an established star with his own following to open what is certainly an unusual Broadway show. They sold Groban as much as the show, and that left them in a bad position when Great Comet became more of a cult hit (with a star attached) instead of the Best Musical-winning phenomenon they undoubtedly hoped it would become.
Bringing in Oak always struck me as a peculiar decision, not because he couldn't play the role but because there wasn't much reason to think he would draw crowds who wouldn't see the show anyway. And they realized it, too late. So then the desperation moves began, putting Brittain Ashford on a long vacation so they could do some stunt casting. And then the Oak/Mandy fiasco, which wouldn't have been as necessary if a bankable star was waiting in September.
But as much as I loved the show, I think it's time to accept that it just doesn't have enough mainstream Broadway appeal, not without the Best Musical award it didn't get, really favorable word of mouth, or the stunt casting that will only prop up the musical for a few months anyway.
I'm really glad I saw it during my April visit. It was a wonderful experience, and the creators, cast, and even the producers have my thanks. But there aren't enough people like me.
Updated On: 7/31/17 at 02:13 PM