I feel like "Nashville," "Supergirl," and especially her appearance as Melania has greatly risen her fame enough to justify a talk show announcement. Plus, rich white stay at home parents will likely be watching. I'm sure Higgins will be a Hollywood name, so they don't necessarily need extra press, but it's nice to generate that buzz. Plus, and this is definitely reaching, but the "Oh, well since I wasn't able to come on when I was supposed to a couple of weeks ago, I have an announcement to make it up to you!" narrative is exciting.
They/them.
"Get up the nerve to be all you deserve to be."