MayAudraBlessYou2 said: "Broadway61004 said: "MayAudraBlessYou2 said: "BorisTomashevsky said: "They’re aiming for the lowest viewership in history, I see…"
lol, by getting one of the stars of the biggest movie of the year? Ok. Wicked has grossed over $727 million worldwide and is a genuine smash. She's going to generate the Tonys biggest viewership since the days of NPH and Hugh Jackman."
Yes, because all those kidsobsessed with Wicked are going to tune in to see Operation Mincemeat duke it out with Dead Outlaw just because Cynthia Erivo is hosting.
Of course musical theatre fans are going to watch. They were always going to watch, even if Kirk Cameron and J.D. Vance were co-hosting. But thinking the star or a movie musical, smash hit or not, is going to suddenly bring in new viewers is not realistic. Huge difference between "musical theatre star" and "star"."
Uh, yes. Any competent ad campaign for this WILL get those kids to watch because of Erivo. I don't know if you've been paying attention, but she long ago transitioned from "musical theater star" to a bona fide star. She is absolutely everywhere and her name means something now. I have no idea how she will actually do as host. We will find out on June 8. But to suggest this isn't one of THE biggest gets CBS could have possibly secured is ridiculous. I guarantee all involved are quite happy right now."
I also guarantee they're quite happy right now. And that on June 9th when another year of poor ratings come in, they're going to still not be able to comprehend what they did wrong. I'm going to watch the Tony Awards. You're going to watch the Tony Awards. At least 90% of this board are going to watch the Tony Awards. We're irrelevant in terms of marketing the Tonys as are most fans who adored the Wicked film, because they were either going to watch anyway or still aren't going to. Cynthia attracts no other crowd besides the aforementioned. That's not to say she can't be good at it or that she shouldn't attract a larger crowd--but it's time to leave the bubble of "she's a global phenomenon" and realize "no, she's a phenomenon to us, but not to random viewer in North Dakota".