ErmengardeStopSniveling said: "Was there any reporting on why they decided to move LION KING from the New Am to the Minskoff in 2006, instead of putting MARY POPPINS at the Minskoff or another theatre?"
I don't know if there was ever any official word, but I just assumed putting their biggest show in the prime location is worth the rent, because it's not going anywhere, and it would give them flexibility to use the New Amsterdam for whatever new show they wanted to premiere and/or close.
"Hey little girls, look at all the men in shiny shirts and no wives!" - Jackie Hoffman, Xanadu, 19 Feb 2008