I lived in Manhattan for 24 years. If anything, people enjoy going more when it's cold because you fight cabin fever. Have to get out. I had friends who felt the same way: stop off at the TKTS booth on blustery night at 7:25. In you go to a show you might not otherwise bother with. The spring/summer tourists want to see the same 5 shows, and generally are not talked into much of anything. Branding is B'way, and it's one reason why a "Jersey Boys," "Mama Mia" and now "Beautiful" can do so well. The Branson effect works.
But here's the only nod to strategy I can give these deep-pocketed producers. If this show can stick around until the title itself "sounds like" a B'way (hit) brand, and though they may speak of it differently, it's the same syndrome, the show has a shot as a slight uptick by summer. No one in town the last six months will suddenly take interest, that much is probably true. But if people who can't get into "Beautiful" won't be lured back to "Les Miz" or a third "Wicked Lion," they might try it. Or that other show we argue about, the desperately unneeded "Gigi," already competing with "On the Town" "American in Paris" for those take-me-back-to-the-50's-please dollars. Still, what a horror of a financial journey to get to that point, the last week of June.
"I'm a comedian, but in my spare time, things bother me." Garry Shandling
Updated On: 2/26/15 at 06:46 AM