I'm the target demographic here actually! young gay teenage female into kpop. And this production looks so cheap based off the previews. Why would I even see kpop on Broadway when there's so many real kpop groups touring right now? A rush tickets would be nice, but I wouldn't spend over $45 on this. If I want to spend $100+ on kpop for a night, I'd go to these, which are already in America:
LOONA, NYC August 2022: https://youtu.be/Qngsh1Wyczw
WINNER, NYC September 2022 (this concert was FREE, by the way): https://youtu.be/aEQHYU3gsHM
I loved Broadway longer than I've loved kpop but this show doesn't particularly appeal to kpop fans in a traditional way. We love seeing our idols because we have our bias (for instance, seeing loona meant seeing Yves up close), we get to engage with our idols using lightsticks (as you see in both videos, loona's lightstick is the crown and the colors symbolize our favorite girls), and we want to see their songs that we all know and love. What kpop fans do not want to see is a social commentary on the cruelty in the idol industry, we already hear enough of that between idols getting no paycheck (loona), idol dating bans (most girl groups), and risk of disbandment for lack of fans (CLC). I suppose some might be interested in that, but I just don't think it's enough people for this to last long or have a great shot at cleaning up the Tony's. It's not artsy and small like fun home, it's not big and spectacular like Moulin rouge, it's not groundbreaking and genre-defying like Hamilton, it's just another musical. If anything, a kpop musical might work if it was a jukebox musical based off of BTS and their rise to fame, but I can't imagine it working in most iterations otherwise. And going back to the others who said the costumes look cheap, youll see that true kpop idols costumes never skimp on the $$. just look at Kep1er's clothes