PeterC6482 said: "I've read hundreds of postings on the show's Facebook page from fans, so there are more than a few who have seen it multiple times.
To refine my question: How do you take a show with this large, core group of ardent fans and turn it into soemthing successful? Is it possible with lots of marketing dollars? I acknowledge that there was almost no money spent on this for Paradise Square.."
First, a couple of foundational points. To succeed even marginally, a show like this needs about 6000 in the audience week in and week out. A few hundred, or a few thousand, online fans will never supply that. Also, these 6000 need to be paying real money for their tickets, not papered, not rush, not TDF, not deep discount. They need to be averaging over $100.
Second, aside from that, the marketing and promotion was terrible from the get go. Would better marketing have potentially helped? Yes. Would it have helped enough? Probably not enough. As an example, for a broad audience to develop, 3 hours is too long for this. This is not Hamilton. There are other barriers as well.
Third, the show did not have enough money from the get go and this has affected almost everything, from marketing to personnel to what's on stage. We are focused here on marketing, and the lack of money affected everything from the making and running of ads to the social media presence to even getting people on tv or wherever.
Fourth, Garth controlled everything and that hurt everything except, arguably, getting the show up at all. This included the marketing and his penchant for not letting professionals do their job (in this case, because in many cases they wouldn't anyway because there was no money to pay them). What little marketing there was qualitatively bad but I guarantee you it was all his doing. But at the end of the day you cannot ignore the lack of money. A new Broadway musical needs first string people in every department; this show had lots of second or third stringers because so many said no when he tried to hire them (sadly, more should have) but even the first string team members stopped doing work because they weren't getting paid.
I did not love this show but, as my posts at the time said, I liked it well enough. I think there is a show in there somewhere that could have succeeded in theory. The irony in all this is that the show would not exist without Garth, and couldn't survive with him.