Okay, folks... as the one who laid down exactly how London was going to play out before it did (at a time when it was planned to happen in NY), here's what I think is going down. Bookmark this post in the thread a year out, and see if I'm wrong.
Cam Mack (and perhaps ALW) has been playing the long game. After the reception of the completely restaged and largely redesigned 25th-anniversary tour (i.e., sold well to the punters, but lots of flak from fanatics), he knew he couldn't quite do to Phantom what he did to Les Mis. It would have to be subtler. Thus...
PART ONE: The launch of an international tour (remember, it traveled to parts of Europe and Asia first before it came to the UK just as the pandemic hit) with a slightly watered-down variant of the OG staging labeled "The Brilliant Original," which was swiftly followed by London and Broadway's marketing also switching to the same label. That's the first step -- call them the same thing, en route to gradually substituting the cheaper version, much like Coke swapping out cane sugar for high fructose corn syrup. Imprint in people's minds that every time you see the words "The Brilliant Original," that's what you get. Even if you don't.
PART TWO: As I previously discussed here in a thread about reopening back in lockdown, word on the street was that they wanted to do what they ultimately did in London here first. I guess that it was more convenient to do it there with the tour shuttered and temporary closure allowing them to recycle the physical elements. I also guess that they still wanted to do it here, but two things interfered: 1) the musicians' union is a stronger body in the U.S. than in the UK, enough that one can't just unceremoniously drop two-thirds of the orchestra, and 2) the reception that these moves received when deployed in the West End ensured that simply closing the show fair and square and reopening smaller was not an option without resulting bad PR. They needed to tread carefully.
PART THREE: The minute they announced this murder mystery series for Peacock centered around a fictional live TV event of Phantom (in its first season at least), I saw in a flash what I think is going on. They'd just been handed -- or had engineered -- a gift-wrapped method to market the switch. Simply close the original production and end that contract, clean and clear; use the TV show to build buzz, either around the "mildly modified" replica from London or a new one entirely as the "show within the show"; and reopen at a new venue on a smaller scale "because of public demand and the series' popularity." In other words, a little extra effort and assembly are required, but the same outcome as London.
I'll be very surprised if I'm wrong.
P.S. Look for an announcement that the Majestic is being renamed for Hal Prince, and that Cinderella will succeed Phantom post-reno.
Formerly gvendo2005
Broadway Legend
joined: 5/1/05
Blocked: After Eight, suestorm, david_fick, emlodik, lovebwy, Dave28282, joevitus, BorisTomashevsky, Seb28
Updated On: 9/16/22 at 09:29 PM