Hello all, some possible context about the Paramount+ decision and how it figures into awards shows on television at this moment.
The Tonys haven’t happened since June 2019, obviously, so while the Emmys, Oscars, Grammys, even the MTV Video Music Awards have had a couple of tries during the pandemic, the Tonys have not. Being so far away from their usual date (early June) throws some wrenches into how they’re aired. CBS’s Sunday lineup during the fall is dominated by football games. Usually, the Tonys don’t interfere with that schedule, but with this September date, they do. The Tony Awards broadcast had become known for its very low ratings in recent years and there’s no indication that ratings will be significantly higher this time around…unless there’s a higher focus on performances.
The Grammys and VMAs have both been able to lift ratings by packing their broadcasts full of performances, the more famous, the better. Higher ratings are what’s going to keep the broadcast on television in any form. Both of these awards shows have done what the Tonys are doing now: presenting many of the awards separately. In fact, there’s a history (decades ago) of the Tony Awards presenting many of the awards on a separate PBS broadcast before the CBS one. The CBS portion (Broadway’s Back) is performance-focused, hopefully increasing ratings for folks who may want to watch at home, but have no opinion on/interest in whether The Sound Inside or Slave Play had the best sound design of a play. Splitting the broadcast up keeps it on television this year.
As for Paramount+, it’s one of the newer streaming services, yes, but ViacomCBS has put a lot of money into it and has placed a lot of prime programming onto the platform. The Good Fight continues to be a critical darling, RuPaul’s Drag Race All-Stars recently completed a hit season, even the Paw Patrol film was released there and in theaters at the same time. All on Paramount+. Splitting it up hopefully means that we get to see all of the awards presented in some form of broadcast and it means that we get to see any of this Tonys ceremony at all.