COMPANY strikes me as being at a critical juncture, but in a way that may very well turn out favorably for them.
True, these grosses are not great, and the high number of principle contracts probably makes it fairly expensive to run. But I’d wager that they’re still making their weekly nut (though I could be wrong about that). Obviously they want to be working with better margins, but as long as they’re making their nut, they’re in a comfortable position to wait until the Tonys, where they’re likely to make out pretty well.
If they do well at the Tonys, use smart marketing, and give a great performance on the telecast, they could definitely increase they’re sales meaningfully.
Will it be enough to recoup? Hard to know. Especially since we don’t know the capitalization. But I could see it happening, especially if they manage to secure a starry replacement for either LuPone or Lenk (or hell, maybe even one of the supporting roles, like Jamie?). But even in the best case scenario, I don’t anticipate anyone getting rich off this show.
Updated On: 5/3/22 at 03:35 PM