"The grosses can be slightly deceiving, too - Rocky actually pulled in more people (9,581, but at a much lower average ticket price) last week than If/Then (8,502) and Beautiful (7,140). So people are going."
It's hard to contextualize those numbers standalone without looking at the number of empty seats per house, which would show If/Then as the strongest of the three:
Rocky - 2,675 empty seats
Beautiful - 1062 empty seats
If/Then - 423 empty seats
I know when I went to If/Then on Sunday afternoon, there were people outside asking people if they had extra tickets to sell, so that seems to indicate a heightened level of interest.
Now t/d/b/a haterobics on here.