They can try to make this show look like a jaunty chipper sitcom good time all they want, but they're setting audiences up for an experience that they will not get in the theatre and that, historically, has been detrimental to the life of a show by way of word of mouth. This one is going to be a hard show to recommend to people not only because it's sad, but also because alcoholism, particularly when portrayed convincingly/authentically as the reviews of this have stated, is a triggering subject for many.
(In terms of campaigns misleading on what the show actually is, I think back to that Mamma Mia-looking campaign The Band's Visit ran toward the end of their run that made Katrina look like Donna dancing through the taverna. And that show was definitely not that.)
What's Vogue's track record in highlighting theatre productions? As a casual reader, I remember a lot of profiles from flop shows but that might just be the issues I pick up. Just curious if there's some understanding about going to Vogue as part of the media strategy.
VintageSnarker said: ""What's Vogue's track record in highlighting theatre productions? As a casual reader, I remember a lot of profiles from flop shows but that might just be the issues I pick up. Just curious if there's some understanding about going to Vogue as part of the media strategy."
Whether a show is in Vogue or not doesn't have any correlation with if the show flops or not. Anna champions a lot of Broadway shows, but she doesn't put every show in her pages. And most if not all shows would want to have the perceived prestige that comes from an editorial in Vogue. Many shows end up in different publications as generally one of the only glossy profiles they get pre-performances, Vanity Fair being a lead alternative. If a show is an out and out hit, they'll get into all of them.
Marketing is using an updated photo that better communicates the subject matter. The title font is still a little too "fun," but at least the addition of alcohol in the pic and drunk-ish poses from the stars makes it look less like a romantic comedy:
I wonder if any rewrites are happening to give these supporting characters any semblance of presence, depth, or motivation. The show at ATC was really just the Kelli and Brian show.
I recently saw the original version with Piper Laurie. Nothing about that screamed "make this into a musical!" I am still curious about this, though. It just seems like such an odd choice.
My thoughts on Les Miserables, too. (I'm not saying this will be the juggernaut that LM was, just the intent from the source material.)
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.
This show is an interesting one for me. I saw it off Broadway and enjoyed it mainly because I finally saw BDJ and Kelli O’Hara. The songs weren’t really my cup of tea as they felt like sing song talking a lot of the time. I’m curious how this will do in a big Broadway house as it played so well in an intimate theatre. I think this show will do well given its leads and I think they will be a driving force in the marketing as they should. The story alone is a tough sell but at least with it having been a movie hopefully people will know what they are getting into or at least will be able to google it like I did so I was prepared. I’m super intrigued to see how it will be received in general.
jimmycurry01 said: "I recently saw the original version with Piper Laurie. Nothing about that screamed "make this into a musical!" I am still curious about this, though. It just seems like such an odd choice."
Guettel has been candid about his issues with addiction, so, at the very least, something in Days resonated with him strongly enough to keep it alive for nearly twenty years.
I saw the show at the Atlantic and loved Brian and Kelli. Didn’t love the production. Now since the cast recording came out I cannot stop listening to it. The two Forgiveness songs especially. Just wow!
I noticed they finally have a discount code on Broadwaybox, albeit it’s just reducing $200 tix down to a little over $100. Looking at availability for pretty much any date (for a show starting in less than a week), I hope it’s not too little too late. It doesn’t look like hardly anything is sold for any performance I clicked on which I can’t say surprises me for a show that’s charging almost $100 for the back of that mezz.